Kastamonu sums up the results of MosBuild
Kastamonu, the number one manufacturer of laminate flooring and MDF in Russia, took part in the international exhibition MosBuild 2024 and presented a new premium laminate brand La Moena.
MosBuild 2024, the 29th largest international construction and interior exhibition in Russia and the CIS countries, has ended in Moscow and became the main event of the year for professionals in the construction and interior industry. The exhibition's exposition covered a total area of 80,000 square meters in 11 halls of Crocus Expo. According to the organizers, more than 1,400 Russian and foreign companies took part in the exhibition this year – this is 1.5 times more than in 2023. The event attracted more than 57,500 visitors, including experts, businessmen, and design devotees from around the world.
Kastamonu was the MosBuild General Sponsor and an exhibitor. The Kastamonu stand occupied one of the largest exhibition areas (409 sq. m), where a wide range of laminate floorings was presented: popular brands Sunfloor and Floorpan with updated collections, and the new premium brand La Moena inspired by the beauty of Italian nature and being a synergy of the two cultures: Turkish and Italian. The laminate is produced using advanced technologies and high-quality raw materials, in accordance with environmental safety requirements. It is characterized by reliability, durability, high load, and increased protection not only from mechanical damage, but also from fading and abrasion of the surface. The decors recreate the natural textures and shades of different types of wood: oak, maple, elm, ash, and pine. The company carefully selects the highest quality materials and uses innovative production technologies to provide the best selection and solutions that make it possible to create a modern space with a unique design.
During 4 days of work, the company representatives met thousands of visitors and negotiated with potential partners, both from Russia and other countries. Together with representatives of the company, guests at the stand were greeted by Janissary Hassan and Marianna – the heroes of the 300-year-old legend that underlies the creation of the La Moena brand. A special area was organized to present the collections: genuine musical instruments embodying the Music of the Tree slogan, and decorations with a fountain recreating the central square of the town of Moena. The excitement near the stand was also inspired by the performance of a Turkish ice cream maker treating visitors to a national Turkish delicacy called dondurma.
Kastamonu's high status as a General Partner reflects its significant contribution to the active support of the event. The company's logo was placed on a lot of media inside and outside the exhibition space. This confirms not only the company's role as a partner but also its desire to increase individual recognition and attract attention to the brand and its products. The launch of a new large-scale outdoor advertising campaign at Sheremetyevo and Vnukovo airports, on key highways in Moscow and the Moscow region was timed to coincide with participation in the exhibition, which adds additional attractiveness and allows one to approach the target audience, which may be interested in fashion trends and products offered by Kastamonu.
“Participation in the MosBuild exhibition traditionally becomes an excellent opportunity for our company to demonstrate a wide range of products, meet and communicate with partners. The high level of organization of the event should be mentioned – this made it possible to effectively place our exposition and create comfortable conditions for visitors and for us. We are pleased to see such great attention given to our stand and to our company. Kastamonu sets trends – and behind it lies daily hard work. The pursuit of excellence allows us to remain the leader in the industry and satisfy the needs of even the most demanding consumers,” said representatives of the company.
Kastamonu products are becoming an integral part of the interior, in line with modern trends, meeting not only generally accepted environmental standards, but also the highest requirements for individuality and exclusivity.
