Kastamonu about participation in Mebel 2023

From November 20 to November 24, the largest furniture exhibition Mebel 2023 was held at the Expocenter Fairgrounds in Moscow. Kastamonu - the number one manufacturer of MDF and laminate floorings in Russia - became the General Sponsor of the exhibition and presented an updated collection of its decorative panels.

Mebel 2023 is one of the main events in the furniture and interior industry - it unites industry professionals from all regions of Russia and the CIS countries. This event has not only demonstrated the latest achievements in the furniture industry, but also set new trends for the development and innovation in this area. The exhibition was organized with the support of the Ministry of Industry and Trade of the Russian Federation, the Association of Furniture and Woodworking Enterprises of Russia, under the patronage of the Russian Chamber of Commerce and Industry.

The exposition of the exhibition covered a total area of 80,000 square meters. m.  1 074 companies from 13 countries participated in the exhibition. Over 50,000 visitors were registered for the exhibition in 4 days. The Kastamonu stand occupied one of the largest exhibition areas - more than 360 square meters, where an updated range of decorative panels was presented: Evogloss, Acrymat, Acrylic and the new brand EvoSoft - double-sided ultra-matte panels, created in trendy pastel colors. Kastamonu decorative panels are becoming an integral part of the interior with regard to modern trends, meeting not only generally accepted standards of environmental friendliness, but also the highest requirements for individuality and exclusivity, they are essential in decoration of kitchens, bedrooms, bathrooms, dressing rooms, as well as walls in any living space. Having gathered a huge number of visitors at their stand every day, company representatives demonstrated the features and advantages of decorative panels using specific examples, emphasized their distinctive characteristics and provided the opportunity to test samples. When creating new decorative panels, Kastamonu turned to fashion trends that dictate popular trends and styles. On the stand podium, fashion shows were held with the participation of fashion models wearing clothes in colors corresponding to the shades of the new decorative panels in the Kastamonu collection. The excitement near the stand was also attracted by the performance of a Turkish ice cream man treating visitors to dondurma - a national Turkish delicacy.

Kastamonu's high status of the General Sponsor reflects its significant contribution to the active support of the event. The company's logo was placed on a variety of media both inside and outside the exhibition space. This confirms not only the company's role as a sponsor, but also its desire to increase individual recognition and attract attention to the brand and its products. The launch of a new large-scale outdoor advertising campaign with the participation of Alexander Vasiliev, a celebrity and fashion expert, was timed to the exhibition, which adds additional attractiveness and allows one to establish contact with the target audience who may be interested in fashion trends and products offered by Kastamonu.

As part of the exhibition, the winners of the XVIII national award in the field of industrial furniture design Golden Cabriole-2023 were awarded. The nominations included Best Design Project using Kastamonu Products. The ceremony of presenting awards and memorable gifts was conducted by Timur Irtuganov, General Director of the Association of Furniture and Woodworking Industries (AFWI), with the attendance of Cenk Büyüktosun, Sales and Marketing Director of Kastamonu.

"This exhibition was a wonderful opportunity for our company to demonstrate a wide range of products, new collections of decorative panels, and to meet and communicate with clients and partners. We were very pleased that our stand was attracting a lot of attention. Kastamonu sets trends – and all that is backed by daily hard work. The commitment to excellence allows us to remain a leader in the industry and satisfy the needs of even the most demanding consumers," said Ali Kılıç, CEO of Kastamonu Russia.